Fixed? The FTC Orders Facebook to Stop Using Your 2FA Number for Ads


Since academics and investigative journalists first reported last year that Facebook was using people’s two-factor authentication numbers and “shadow” contact information for targeted advertising, Facebook has shown little public interest in fixing this critical problem. Subsequent demands that Facebook stop all non-essential uses of these phone numbers, and public revelations that Facebook’s phone number abuse was even worse than initially reported, failed to move the company to action.

Yesterday, rather than face a lawsuit from FTC, Facebook agreed to stop the most egregious of these practices.

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