Electronic Frontier Foundation
A new year often starts with good resolutions. Some resolve to change a certain habit, others resolve to abandon an undesired trait. Mobile app makers, too, claim to have user behavior and their preferences at their heart. From dating to health to music, their promise is to add convenience to consumers’ lives or to offer support when needed. The bad news is that the ecosystem of the underlying ad tech industry has not changed and still does not respect user privacy. A new report published today by the Norwegian Consumer Council (NCC) looks at the hidden side of the data economy and its findings are alarming.