Facebook’s Laughable Campaign Against Apple Is Really Against Users and Small Businesses

Electronic Frontier Foundation

Facebook has recently launched a campaign touting itself as the protector of small businesses. This is a laughable attempt from Facebook to distract you from its poor track record of anticompetitive behavior and privacy issues as it tries to derail pro-privacy changes from Apple that are bad for Facebook’s business.

Facebook’s campaign is targeting a new AppTrackingTransparency feature on iPhones that will require apps to request permission from users before tracking them across other apps and websites or sharing their information with and from third parties. Requiring trackers to request your consent before stalking you across the Internet should be an obvious baseline, and we applaud Apple for this change. But Facebook, having built a massive empire around the concept of tracking everything you do by letting applications sell and share your data across a shady set of third-party companies, would like users and policymakers to believe otherwise.

Make no mistake: this latest campaign from Facebook is one more direct attack against our privacy and, despite its slick packaging, it’s also an attack against other businesses, both large and small.

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