Big Data = Big Failure II


It’s possible to remain anonymous with a single data point. However, as soon as a series of data is collected, remaining anonymous becomes impossible. Let’s take it step by step.

Last week we wrote about how the vast amount of data collected today makes it possible to predict political opinions, beliefs, religion, and interests. This week we will show by example how one single data point put together in a series makes it impossible to stay anonymous.

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