Privacy survey: Consumers have poor understanding of data privacy yet think they are taking proactive steps


The vast majority of consumers have a poor understanding of data privacy issues yet think they are proactive in protecting themselves, according to a survey of US and UK residents.

More than 83% of 1,000 people surveyed said they were proactive in maintaining their data privacy however, they did not take basic precautions to protect their data — showing a lack of education without a corresponding drop in confidence.

The survey from Entrust, a US Identity management and data privacy company, also found that 64% are willing to share personal data if it makes it easier to access key services.

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